For a lot of products, the key drivers of purchase are not reliant on end-customer as much as they do certain influencers (B2I). This is highly evident in construction, technology, automobile and other after-market sensitive product categories which a general user /customer finds tough to understand. In these cases, it won’t be off the mark to proclaim that the influencer (B2I) is the king.
Connecting with the key influencers (B2I) and incentivizing them for their recommendations is a game changer in these scenarios. As these influencers (B2I) are not directly part of the transaction, there is a crying need for a centralized and formalized program just to identify the key influencers (B2I) and communicate with them.
We use multiple mechanisms and technological solutions to help brands identify, connect with and incentivize key influencer (B2I)s through customized programs.
At Evolve Brands, we help our clients in turning the dealer/influencer (B2I) into a performing brand advocate. We not only help them to identify key influencers (B2I), but also engage them through a well-drawn channel strategies that is cost-effective and help clients to incremental sales and increased market share.
We partner client through any or all the phases of influencer (B2I) loyalty— acquisition, certification, program development, influencer (B2I) motivation, influencer (B2I) incentivizing, transaction validation and reward fulfillment. We engage the influencers (B2I) on all available digital touch points such as web, SMS, mobile apps and phone to reach out to them with influencer (B2I) oriented promotions and reward them on regular basis to drive performance.
Don’t hesitate in reaching out to us, we are happy to be your partner in helping you design, develop and manage your influencer (B2I)s program.