Good data quality is a measurable investment,and reflects an immediate impact on your marketing performance.Simply put, an investment in data quality will enable you to:
5 reasons why better data cleansing will make you shine
Data cleansing is an effective way to check and correct your business information, ensuring you always get themost from your database.
It has been said that 90% of the world's data has been collected in only the past 2 years and businesses and households are no longer as static as in past years. Therefore, the challenge of maintaining accurate data in any B2B or B2C market is challenging to say the least. If your database is out of date then it will be under-performing and resulting in costly, inaccurate marketing mailings and gaps in your customer knowledge. Data cleansing is an effective way to check and correct your customer information, ensuring you always get the most from your database.
Data cleansing is critical to maximising the value of your customer and prospect database. Data decays at over 30% every year and therefore the importance of keeping on top of your records is paramount to ensure that money is not wasted on sending offline and online campaigns to inaccurate or duplicated customer records.
Data is the lifeblood of your business. Clean, accurate and comprehensive customer and prospect data is the prerequisite to any sales, marketing and customer management strategy and can deliver a range of benefits for businesses but most importantly it can help boost your sales and increase the lifetime value of your customers. It is a simple fact that in excess of 30% of your customer database will decay each year. That's 30% of your customers who may never receive your marketing messages again. So data cleaning and data enhancement is essential for your business.