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Engineering Interactions that drive repeat customer transactions.

Your Brand needs a Bigger Stage to - Expand Customer Base. Create Deeper Engagement. Deliver Better Business Outcomes.

We Offer Strategy, Technology, AI and operations that seamlessly integrate to build stronger relationships and lasting loyalty across your Dealer networks, Influencers, Channel partners.

Trusted by 60+ leading brands · ISO 27001:2022 certified

By the numbers

Built for the world's most demanding channels.

0+Years Experience
0+Leading Brands
0M+Program Users
0M+Annual Transactions
₹0+ CrLifetime Awards
0K+Pincodes Covered
Our Clients

Trusted by leading Enterprise &
Marquee Brands

60+ brands across automotive, paints, FMCG, electricals, building materials, lubricants and more.

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Recognised by the industry

Awards & Recognitions

60+ awards across 17 years — recognition from juries that have actually shipped loyalty programs themselves.

2025
  • Best Loyalty ProgramBlack Dragon · V-Guard Rishta
  • Best Innovative Idea or ConceptBlack Dragon · J K Jobbers League
  • Best Long-Term Influencer Partnership14th Global Customer Engagement Awards · V-Guard Rishta
2024
  • Best Program (Reward Design)Global Loyalty Conclave & Awards · V-Guard Rishta
  • Best Program (Creative and Communications)Global Loyalty Conclave & Awards · Apollo Value Club
  • Loyalty Program DesignSilver Feather Awards · Cera Superstar
2023
  • Best Brand Loyalty CampaignBlack Dragons · Cera Superstar
2022
  • Best Brand Loyalty CampaignBlack Dragons · Ashok Leyland Mechanic Club
  • Best B2B & Trade CampaignSilver Dragons · Asli Hero MotoCorp
2019
  • Best Mobile Marketing CampaignBlack Dragons · Nipun — An Influencer Loyalty Program
2017
  • Promotion Marketing Awards of AsiaBlack Dragon · Best Brand Loyalty Campaign
2016
  • Promotion Marketing Awards of AsiaBlack Dragon for B2B Campaign
  • Small Enterprise BusinessSpecial Jury Award
  • INDIA 5000 BEST MSMEQuality Excellence Award
2015
  • Promotion Marketing Awards of AsiaOrder of Excellence for B2B Campaign
2014
  • DMAI AwardsBronze — Effectiveness Product Manufacturing & Distribution
  • Promotion Marketing Awards of AsiaOrder of Excellence for B2B & Best Trade Campaign
2013
  • DMAI AwardsBronze — B2B Campaign
  • Promotion Marketing Awards of AsiaOrder of Merit for B2B Campaign & Best Trade Campaign
  • Red HerringIndustry recognition
2012
  • Promotion Marketing Awards of AsiaOrder of Merit for B2B Campaign · Silver — B2B Campaign
  • INDIA SME 100 AwardRecognition for SME excellence
2011
  • Promotion Marketing Awards of AsiaBronze — Best B2B Campaign
  • Loyalty AwardIndustry honour
  • Red HerringIndustry recognition
2010
  • Promotion Marketing Awards of AsiaSilver — Best Dealer or Sales Force Activity · Bronze — Best B2B Campaign
2009
  • Promotion Marketing Awards of AsiaOrder of Merit — Best Innovative Idea / Concept · Best Dealer or Sales Force Activity · Best B2B Campaign
2008
  • WOW Gold AwardsFor Best Trade Loyalty Program
  • WOW Silver AwardsFor Best Trade Loyalty Program
Loyalify

Meet Loyalify.
All-in-one loyalty platform.

Every reward, claim, tier and dashboard you see across our 60+ programs is powered by Loyalify — our in-house engine.

Capability 01 / 06

    +
    Live

    Channel

    L
    Powered by

    Loyalify

    AI-Powered

    Intelligence built into every layer
    of your loyalty engine.

    AI works quietly in the background — surfacing insights, eliminating busywork, and catching problems before they escalate.

    Smart Segments

    AI clusters channel partners by purchase rhythm, scheme response and lifecycle stage so the next nudge always lands right.

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    How it works

    Smart Segments

    • Behavioural clustering across 18 signals
    • Re-cluster every 24 hours
    • Cohort-level scheme targeting
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    Predictive ROI

    Forecast redemption, partner activation and category lift before you commit budget — and re-forecast every week.

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    How it works

    Predictive ROI

    • Predict 90-day payout envelope
    • Channel-level lift forecasts
    • Re-forecast every Monday
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    Automated Workflows

    Claim approvals, tier moves, KYC verification, payout reconciliation — intelligent automation handles the repetitive work.

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    How it works

    Automated Workflows

    • 80% of claims auto-approved
    • Auto KYC + PAN + Aadhaar
    • Daily reconciliation reports
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    Anomaly Detection

    Real-time alerts flag duplicate scans, geo-spoofing, claim spikes and budget overruns before they become costly problems.

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    How it works

    Anomaly Detection

    • Velocity + geo + image de-dup
    • Graph-based collusion detection
    • Sub-minute fraud alerts
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    Why Choose Evolve

    Why Leading CMOs & CTOs
    choose Evolve Brands

    Loyalty today is no longer just about rewards. It is about engineering long-term customer affinity, channel engagement, repeat purchases, and sustainable business growth. We combine strategy, technology, analytics, operations, and engagement expertise to build high-performance loyalty ecosystems.

    01 / 09

    22+ Years of Loyalty Expertise

    Deep expertise in B2B loyalty programs across dealer, retailer, distributor and influencer ecosystems. Trusted by leading brands across multiple industries.

    02 / 09

    Loyalty Engineering Approach

    We don't just run loyalty programs — we engineer scalable loyalty ecosystems built around measurable outcomes and data-driven engagement architecture.

    03 / 09

    End-to-End Loyalty Solutions

    Strategy consulting, Platform technology, Mobile Apps, Rewards & Redemption, QR engagement, AI journeys, Analytics and Pan-India operations support.

    04 / 09

    Industry-Specific Expertise

    Automotive, electrical, FMCG, building materials, tyres, paints & adhesives — every industry has unique channel dynamics and we engineer for them.

    05 / 09

    Modular SaaS Platform Built for Scale

    Flexible and configurable loyalty platform with multi-language, API-ready architecture, WhatsApp integration and enterprise-grade security.

    06 / 09

    AI-Powered Loyalty Intelligence

    Predictive analytics, personalised communication, smart reward recommendations, fraud detection and AI-led loyalty optimisation.

    07 / 09

    Strong Operational Backbone

    Dedicated program management, pan-India call centre support, onboarding, redemption fulfilment, fraud monitoring and approval workflows.

    08 / 09

    Proven Scale & Impact

    22+ years experience, 60+ leading brands, 5M+ program users, 1M+ trade partners, ₹5,000+ Cr lifetime awards distributed across 30,000+ pincodes.

    09 / 09

    Technology + Human Engagement

    Powerful loyalty technology combined with real operational execution and relationship-driven loyalty management.

    Customer Voices

    What clients say about working with us.

    “Evolve engineered our nationwide dealer loyalty program end-to-end — from QR claims to UPI payouts. Activation crossed 78% within the first quarter.”


    VP Channel Sales

    Top-3 Leading BathWare Brand

    Sanitaryware & Building material

    “The influencer engagement engine paid for itself in 90 days. QR-based claims with anti-fraud guardrails finally gave us audit-grade governance.”


    CMO

    Leading Aftermarket OEM

    Automotive Aftermarket

    “Their influencer program (electricians, plumbers, mechanics) lifted our blue-collar partner participation 3.4× — we had never reached that segment at scale before.”


    Head — Trade Marketing

    National Lubricants Brand

    Lubricants

    “The QR engagement layer plugged into our SAP without a single line of custom integration code. Scan-to-reward time is under 6 seconds in 700+ towns.”


    Director — IT & Digital

    Premium Tiles & Sanitaryware

    Building Materials

    “AI-powered tier recommendations and predictive ROI dashboards changed how our category heads plan schemes. We re-forecast every Monday now, not every quarter.”


    VP — Marketing

    Top FMCG Conglomerate

    FMCG

    “We needed enterprise-grade operations: TDS 194R, KYC, geo-fence and audit trails. Loyalify was the only stack that ticked every compliance box on day one.”


    Finance Controller

    Leading Cement Manufacturer

    Cement & Concrete

    “Scaling from 12k dealers to 78k dealers across 28 states broke our old PHP loyalty platform. Loyalify scaled silently — uptime stayed at 99.97%.”


    CTO

    Top-5 Electricals Brand

    Electrical Goods

    “Channel retention finally has a number. Cohort lift and partner-health scores let us double down on the right 18% of dealers driving 60% of growth.”


    National Sales Head

    Leading Plumbing Solutions Brand

    Plumbing & Bath

    “Their rewards infrastructure is best-in-class — 10,000+ catalogue SKUs, instant payouts, branded storefronts. We sunset three vendors and consolidated to one Loyalify stack.”


    CFO

    Top Tyres & Tubes Manufacturer

    Tyres & Auto Components

    “Twenty-two years of context shows up in every workshop. They've already seen the edge case you're worried about — and they have a playbook for it.”


    Chief Marketing Officer

    LEADING PAINTS BRAND

    “What I love is that they think like operators, not vendors. The WhatsApp bot and UPI payout flow alone changed our channel conversation.”


    Head of Trade Marketing

    FMCG · PAN-INDIA

    “Evolve rebuilt our influencer-loyalty program from the ground up. Redemptions doubled in three quarters and finance finally trusts the payout ledger.”


    Chief Marketing Officer

    FMCG · PAN-INDIA

    Industry Expertise

    Industry Expertise Engineered into
    Every Loyalty Ecosystem

    Deep industry knowledge combined with loyalty engineering, technology, analytics and operational excellence — tailored for specific industry dynamics. Every industry has unique channel dynamics, buying behaviour, engagement triggers, sales cycles, and loyalty challenges. Our industry-focused approach helps brands build stronger relationships, improve repeat business, and maximise customer affinity.

    Automotive Loyalty Programs

    Engineered for dealers, workshops, mechanics and distribution networks — stronger engagement across auto OEMs, two-wheeler brands and component manufacturers.

    Tyre Industry Loyalty

    Loyalty programs for tyre dealers, retailers and mechanics — driving channel engagement and secondary sales visibility.

    Electrical & Electronics

    Influencer engagement for electricians, contractors, retailers and distributors — for switches, lighting, wires and consumer electronics.

    Building Materials & Construction

    Engagement ecosystems for contractors, architects, painters, plumbers and retailers across cement, paints, sanitaryware and adhesives.

    Paints & Adhesives

    Painter and contractor loyalty programs with QR-based engagement, gamification and WhatsApp-led communication.

    FMCG Trade Loyalty

    Retailer and distributor engagement for FMCG brands — scheme automation, cashback, secondary sales and influencer engagement.

    Consumer Durables

    Dealer and retailer engagement for appliances, electronics and consumer durables with invoice-based loyalty and AI engagement.

    Insurance & Financial Services

    Channel partner loyalty for insurance agents, advisors and distribution networks with performance-led rewards.

    Transaction Flow

    From Channel Touchpoint to
    Verified Reward

    Capture every sale, validate every claim, reward every partner — without leakage.

    01

    Capture

    QR scan, invoice OCR, IVR, WhatsApp, IoT — every sale gets pulled into the ledger in real time.

    02

    Validate

    De-dup, geo-fence, anti-fraud and budget rules fire before a point is ever credited.

    03

    Reward

    Auto-credit cashback, UPI payouts, vouchers or tiered points the instant validation clears.

    04

    Insight

    Live channel dashboards tell sales, finance and marketing what the loyalty engine actually moved.

    Capture Models

    10 Ways to Capture Every Sale

    Every industry, channel ecosystem and loyalty program requires a different sales capture approach. Our platform supports multiple transaction capture models with configurable validation, fraud reduction and seamless reward allocation.

    DMS Integration

    Real-time dealer & retailer sales visibility through DMS connectivity — automated secondary sales import, SKU mapping and loyalty point allocation.

    SAP / ERP Integration

    Enterprise integration with SAP, Oracle, Microsoft Dynamics — automated invoice sync, SKU/batch validation and API connectivity.

    Invoice-Based Claims

    Dealers and retailers upload invoices via app, web or WhatsApp — OCR reading, GST validation, duplicate detection and AI fraud checks.

    QR Scan Claims

    Scan & earn engagement with unique QR validation, single-use controls, geo validation and instant reward allocation.

    Quantity-Based Submission

    Quantity-driven loyalty tracking for industries where invoice or QR capture is not feasible — with approval workflows.

    Bulk Sales Upload

    Excel/CSV bulk uploads with validation engine, duplicate checks, error reporting and auto-processing workflows.

    WhatsApp Submissions

    Mobile-first sales capture — invoice submission, QR scanning, AI chatbot support and real-time notifications via WhatsApp.

    Sales-Team Assisted Capture

    Field sales teams and promoters assist channel partners with claim submission, geo-tagged uploads and assisted onboarding.

    API-Based Capture

    Real-time transaction capture from DMS, ERP, CRM, billing software, e-commerce and POS systems.

    Hybrid Validation Engine

    Multi-layer validation combining invoice, QR, geo, distributor verification, sales team approval and AI anomaly detection.

    Rewards Infrastructure

    Instant UPI · E-Vouchers · Wallet · Bank Integrations · Cashback · Digital Gold

    A 10,000+ reward catalogue, instant payouts under 3 seconds, and audit-ready governance built-in. That never Fails.

    Powered by
    GYFTR
    Razorpay
    Surepass
    Tenacio
    AuthBridge
    Amazon for Marketplace

    Built Around Business Outcomes.
    Engineered for Long-Term Loyalty.

    Repeat business growth
    Customer affinity
    Dealer retention
    Retailer engagement
    Influencer participation
    Sales visibility
    Fraud reduction
    Scalable operations

    Ready to engineer loyalty? Get a free consultation.

    Our Own Book. Our Philosophy.

    "Some Customers Stay Loyal" — the Evolve playbook

    Two decades of B2B loyalty insight from dealers, mechanics, retailers and influencers across India — distilled into a practical playbook for CMOs, sales heads and trade marketers. By Sumit Chandna and Harish Motwani, co-architects of Evolve Brands.

    Some Customers Stay Loyal book spread
    "Loyalty isn't earned in a quarterly campaign. It's engineered across every touchpoint, every payout, every tier upgrade — and most importantly, every conversation a dealer has about your brand at the next chai stall."

    — SUMIT CHANDNA & HARISH MOTWANI

    22+ YRS OF INSIGHT 60+ BRAND CASE FILES INDIA-FIRST
    Contact

    Have a project in mind?
    Need wise advice? Want to say hi?

    We are excited to talk to you. Tell us about your channel — we will come back within one working day.

    Contact Us

    Our team typically responds within 24 hours.

      Schedule a Demo

      Get a personalised walk-through of our loyalty platform.

        Reach us directly

        Addresses

        Gurgaon Office 1 GS Tower, 112, 4th Floor, Udyog Vihar Phase 1, Sector 20, Gurugram, 122016
        Gurgaon Office 2 Lower Ground Floor, AIHP Executive Center, Plot No 48, Institutional Area, Sector 32, Gurugram – 122001
        Bangalore Office 1st Floor, 169, 1st Cross, Arekere MICO Layout 2nd Stage, Arekere, Bengaluru, Karnataka 560076

        Hours

        Monday–Friday · 9:00 AM – 6:00 PM IST

        FAQs

        Frequently asked questions

        Everything you need to know about Evolve Brands and Loyalify.

        We engineer the entire ecosystem — strategy, platform, channel operations, analytics — under one accountable roof. Loyalify is our productised platform, but it's wired into 22 years of field experience deploying B2B programs across paints, lubricants, electricals, building materials, FMCG and more.
        Most pilot programs go live in 4–6 weeks. Pan-India rollouts including app, WhatsApp bot, UPI payouts and field training typically take 8–12 weeks. We share a weekly delivery dashboard so finance and sales see the build progress in real time.
        60+ leading enterprise brands across paints, lubricants, electricals, building materials, automotive, FMCG, agri and BFSI. Programs we've engineered touch 6M+ users and have processed ₹2,500+ Cr in lifetime awards. Anonymized case studies live at /case-studies.
        Yes — API-first by design. Out-of-the-box connectors for SAP, Oracle, Salesforce, Razorpay, Surepass (KYC), GYFTR (catalogue), Amazon Business and more. Custom integrations typically ship in 1–2 sprints.
        ISO 27001:2022 and ISO 27018:2019 certified. TDS 194R auto-deduction, PAN + Aadhaar KYC via Surepass, full audit log of every claim and payout, role-based access with segregation-of-duties. Finance signs off on the payout ledger without spreadsheets.
        All program data resides on India-region AWS / GCP / Azure tenancies of your choice. Fully compliant with India's DPDP Act, RBI data-localisation guidance and GDPR for any cross-border partners. Encryption at rest and in transit by default.
        You do. All channel member, transaction and reward data sits in your isolated tenancy. We're custodians of the platform; you're the brand of record on every reward and every nudge. Full data export available at any time, no lock-in.
        Multi-layer: velocity rules (claim frequency anomalies), geo-fence (IP + device GPS), de-dup (invoice hash + image perceptual matching), collusion detection (graph-based partner-claim clustering), and ML-scored risk per claim. Suspicious claims auto-route to your approval queue.
        Yes — slabs by region, SKU mix, tenure, growth-over-LY, hybrid rules. Re-tune any rule from the admin console without a code deploy. We've shipped programs with 18+ tier permutations live concurrently.
        11 Indian languages on the WhatsApp bot, app and field-rep tooling. Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, Gujarati, Bengali, Punjabi, Odia and Assamese. Adding more languages is an admin-side translation upload, not a code release.
        Across our portfolio, programs run net-positive within 6–9 months. Channel partners enrolled in active loyalty deliver 22–41% higher repeat purchase versus matched non-enrolled cohorts. We instrument cohort-lift dashboards day-1 so ROI is never a guess.
        Direct UPI to verified partner accounts in under 3 seconds (peak: 6 seconds during scale events). Vouchers via GYFTR + Amazon Business catalogue (10,000+ SKUs). Wallet credits for branded redemption stores. Reconciliation reports auto-generated for finance.
        Fully white-labelled: brand colours, logo, fonts, custom domains for member apps, branded WhatsApp business profile, branded redemption catalogue. Partners experience your brand end-to-end; Loyalify never appears unless you want a 'Powered by' attribution.
        We design and submit all transactional and marketing templates to Meta Business Manager on your behalf — typically approved in 48–72 hours. We also maintain a library of 60+ pre-approved B2B loyalty templates across industries.
        Loyalify runs auto-scaling on hyperscale cloud (AWS/GCP/Azure). We've handled 10M+ transactions in a single 36-hour quarter-end window with 99.97% uptime. Load testing is part of every release.
        Tiered SLA from L1 partner-helpdesk (multilingual, 9am–9pm, 365 days) to L4 platform engineering. Quarterly business reviews with your sales and marketing leadership. A dedicated CSM and program-ops lead are part of every active engagement.
        Yes — full data portability is contractual. Member master, transaction ledger, points ledger, reward redemption history — all exportable as standard CSV / JSON / SQL dumps with documented schema. We've helped two clients migrate INTO Loyalify from competing platforms.
        Live channel dashboards (refreshed in under 30 seconds), ROI attribution by SKU / region / partner, cohort lift, predictive churn scoring, A/B experiment readouts. Custom Looker / Power-BI sync for your BI team. Boardroom-ready exec PDFs auto-generated monthly.
        Yes — onboarding kit, regional language explainers, in-person partner meets in launch cities, and a field-rep companion app for tracking activation funnels. The first 90 days of any rollout include co-marketing and channel comms support.
        Every customer-facing block — banners, tier rules text, FAQ, redemption catalogue, monthly contests — is editable from the admin CMS by your marketing team. Changes go live in seconds, no deploy needed. Versioned, with rollback to any prior state.